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New Asus NX90, Between Art and Work

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Asus NX90, Between Art and Work
They are average young man, dressed in casual, full of ideas, and do not have IT background. From the study, a combination bar, lounge and art gallery, show a variety of innovative designs Asus.

Asus gives freedom berekrspresi space for the designer team. Including the space where they work are designed very artistic. So the impression that was captured during a visit to the study Asus design team in Taipei, Taiwan.

Asus NX90, Between Art and Work
In between the largest computer exhibition in Asia, Computex 2011, which makes one curious about is what the people behind the designs innovative products like the Asus Eee PC with clam shell design, ultra-wide laptop NX90, and some laptops with pattern nature such as bamboo.

In the room which is located on the 13th floor of a building, Asus prepares special place for creative workers. Although Asus is a technology company, but the employees here do not have to come from the IT educational background. Some of them is a pure artist of visual communication design or fashion stylist of great brand.

"You may not believe me, my background is a fashion stylist. I used to work at Vogue before drawn to Asus," said one employee dressed stylishly beautiful woman named Michelle Hsiao.

Acting as a guide, a young woman who worked for the division of Brand Visual Communications Specialist is kindly introduce each section that is in the room. Michele itself is one of the 'brains' behind the designs cover and texture Asus laptop with shades of natural colors.

Asus NX90
Work Not Like Office Space

Michelle explained, Asus gave free expression to the thousands of existing design team at their headquarters. It was evident from their work space is very artistic. It did not resemble an office, but a combination of living room, bar, kitchen, warehouse, and art galleries. Unfortunately, the media crews were not allowed to take pictures in space.

In the room, many emerging ideas brlilian embodied in the product design interesting. Michelle added that there are several stages of workflow from start to implementation of the concept ideas into products.

"The first is brainstroming and understand the basic concepts first. Then downgraded to plan product strategy. Further improvements appropriate graphic trends, and the final packaging," he explained.

Old workflow design team will vary depending on the project. Usually they need a period of 6 months to 1 year before the product is released.

"Working as the Asus design team is fun. It is between art and work. Asus gave us freedom of expression. As long as there are ideas, that's our job," lid end the conversation.


* Processor: Intel Core i7-720QM 1.6 GHz
* RAM: 6 GB
* Graphic Card: NVIDIA GeForce GT 335M
* Screen: 18.4 inch, 1920 x 1080 pixels
* Hardsik: 2 X 640GB
* Dimensions: 530 x 275 x 43 mm
* Weight: 4.4 Kg

Price : USD 2.609

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